I’m a creative thinker with 10+ years of marketing and brand management experience; in-house and agency. I love creating omni-channel creative solutions through ideation, content creation, design, and development. I look forward to creating together.
CONTACT570.292.1072 email@example.com lifefroots.com
Double BA major: Video and Photographic Studies
Magna Cum Laude, Phi Eta Sigma and Kappa Pi Honor Societies
- Stategic Thinking
- Creative Direction
- Visual Design
- Web/Interface Design
- User Experience
- Web Development
- Video Direction/Editing
- Motion/Interaction Design
- Email Marketing
Furniture, History, Collecting/Hoarding, Screen Printing, Electrical/Wood Working, Vintage anything: Audio, Bicylces, & Motorcycles to name a few
ACD: UX and Video• Toll Brothers, Inc.
- Drive focus on UX and an improved CX through projects like national brochure initiative and end-to-end customer journey
- Collaborated between departments to drive creative strategy in alignment with company business objectives (corporate/community/regional)
- Directed brand for communities, ancillares, and re-brand the corporate identity
- Oversaw creative development of event/advertising campaigns, social/email marketing, on/offline collateral, and all video content (marketing, product, B-roll)
- Co-assembled, developed, and mentored a team of creative talent
- Collaborated with department, HR, and Buisness Improvements in department re-structuring, and helped to create new process, workflows, and documentation
Sr. Art Director / Lead Front-End Developer • Toll Brothers, Inc.
- Owned high profile projects such as corporate-wide branding of VR/VR spaces, mobile sales centers, NYSE content, and launched first corporate brand guidelines
- Partnered with and directed outside agencies such as Pentagram, Brooklyn United, PixieDust, Archer, HS+G, Gauger, Manlove, Evolution Ventures
- Designed, ideated, UX, and co-devoloped on all Toll Brothers client facing applications and websites. Examples: TollBrothers.com, iOS/Android App, Touch Screen Sales Kiosk, Design Your Own Home, Virtual Kitchen, Kitchen360, Pardot Prospect Journey, Event Landing Page system, Internal Comm Platform etc.
Web Designer • Pfizer
- Collaborated with departments to create internal and external marcom
Creative • Lifefroots
- “One-man shop” providing omni-channel solutions and brand development to clients across the globe such as: Oswalds Mill Audio (OMA), David D’Imperio, Fleetwood Sound Co., Analysis Plus, Soundlux Audio, Little Devil Brand, Orchid Footwear, BMXLife, Marla Duran, Paula Hian, Cynthia van Elk, Moravian College ect.
- Lifefroots has partnered with talented partners such as: Princeton Design, Bergie Creative Group, 24/7 Media Solutions, Pitbull Marketing Group, Barr Design, Reda Films, Rodale, Cadient, etc.